Why the men’s market is now a strategic lever for contract cosmetics
In recent years, the male haircare sector has undergone significant evolution. The man of 2025 is looking for technical products, lightweight yet effective formulas and personalized treatments. This represents a concrete opportunity for brands aiming to enter the men’s hair segment with customized proposals that can be launched quickly.
Today, Private Label is the strategic lever enabling brands to establish themselves in a growing market while reducing development costs and time. But what truly makes this segment so attractive? And why is now the right moment to invest in a men’s haircare private label line?
A constantly expanding segment
According to Euromonitor and Mintel, the global men’s beauty market will continue to grow at an average annual rate of +6.5% through 2028. The haircare segment is one of the most dynamic areas, thanks to increasing focus on:
- scalp health,
- hair loss prevention,
- natural, long-lasting styling needs.
In Italy and across Europe, men’s hair health and styling have become staples of the beauty routine, particularly among the 25–45 age group. A conscious, well-informed target accustomed to clean formulas and sustainable packaging.
2025 trends: what men look for in haircare products
1. Functional minimalism
The modern man is selective. He doesn’t want countless products but a few effective, targeted and easy-to-use allies. He prefers:
- purifying or balancing shampoos for frequent use;
- strengthening products against thinning;
- high-definition yet natural styling (matte pastes, soft waxes, texturizing sprays).
2. Wellness and natural ingredients
Men are increasingly attentive to cosmetic formulations. They look for products that are:
- free from silicones and parabens;
- enriched with botanical, mineral or fermented ingredients;
- certified or perceived as safe and transparent.
This trend aligns perfectly with private label solutions: contract manufacturers like Delta BKB already provide clean and natural formulations ready to be customized, ensuring speed and uncompromised quality.
3. Design and male identity
A product must not only perform well but also speak the consumer’s language. Brands looking to capture the male market should focus on:
- distinctive, consistent packaging (minimal, technical, or even playful);
- targeted naming and simplified terminology;
- clear, direct, authoritative storytelling.
Private label is the ideal tool for brands wanting impactful product lines with controlled investments.
Why established cosmetic companies choose Private Label for men’s haircare
Working with Private Label allows brands to enter the market or expand their offering in a scalable, agile, and competitive way. But the benefits go well beyond production efficiency:
1. Fast time-to-market
In men’s haircare, being first on the market can make all the difference. With Delta BKB’s expertise, launch times can be drastically reduced by:
- starting from pre-tested, customizable formulas;
- leveraging an established regulatory process (P.I.F., labeling, testing);
- integrating stability, safety, and compliance testing within production workflows.
2. Reliable, scalable production capacity
Unlike many third-party players operating with small batches or artisanal logic, Delta BKB is structured to support established brands and high standards through:
- Diversified machinery for different volumes;
- Automated bottling and packaging lines;
- The ability to provide continuous supplies or rollouts across multiple markets.
A solid and flexible supply chain to support international growth plans.
3. Technical expertise
By partnering with a specialized laboratory like Delta BKB, brands gain access to an integrated structure including:
- R&D laboratory for custom formulation (including organic and vegan);
- Certified facilities for production and bottling;
- Labeling and packaging department;
- Regulatory support at every stage.
One technical partner to streamline decision-making and minimize errors.
4. Sustainability integrated into the supply chain
The male target is increasingly attentive to sustainability and environmental responsibility. Delta BKB responds with:
- eco-friendly packaging and recyclable materials;
- low-impact production processes.
What a men’s haircare Private Label line can include
A well-structured men’s haircare line can cover multiple needs, even with a limited number of SKUs. High-potential categories include:
- Purifying or balancing daily shampoo
- Strengthening or preventive treatment for hair loss/density
- Long-lasting styling waxes or matte pastes
- Volumizing or texturizing sprays for fine hair
- Soothing or energizing post-cut lotion
- Hydrating and protective pre-styling tonic
- Beard care products (shampoo, balm, beard oil)
With Delta BKB’s support, brands can combine innovative ingredients and functional cosmetic actives into a coherent yet flexible range.
Still not convinced?
The men’s segment is no longer a niche. It’s a growing market with margins, identity and increasing demand.
Brands that seize this moment by offering customized men’s haircare lines will gain a true competitive advantage. And the fastest, most efficient, and safest way to achieve this is through private label cosmetics—with the support of an expert partner like Delta BKB.
Discover how we can help you build your men’s haircare line—contact us today!
Explore also our men’s line: The Inglorious Mariner
