White Label vs Private Label: what’s the difference?


In the cosmetics third-party manufacturing industry, two common terms that are often used interchangeably are “white label” and “private label.” While both involve collaboration with an external manufacturer, there are significant differences between the two concepts. In this article, we will closely examine the meanings of white label and private label and highlight the key distinctions that set them apart.

Third-Party Formulation of Cosmetic Products

In the vast and competitive cosmetics industry, companies are constantly in search of differentiation strategies to stand out from the competition and attract consumers. It is crucial, therefore, for cosmetic brands to develop innovative products that meet the needs and expectations of consumers.

Cosmetics offer a wide range of products that can be developed both in the context of white label and private label. Among the most common cosmetic products, we find:

  • Skin care products: moisturizers, serums, lotions, toners, facial cleansers, masks, exfoliants, anti-aging products, sun protection products and much more. These products are designed to enhance the appearance and health of the skin, providing hydration, nourishment and specific treatments for different skin types.
  • Makeup products: foundations, concealers, powders, blushes, eyeshadows, mascaras, lipsticks, nail polishes and so on. Makeup is an essential element for many people and cosmetics dedicated to makeup must offer a wide range of colors, textures and formulas that allow for different looks and cater to individual preferences.
  • Hair care products: shampoos, conditioners, masks, hair oils, styling products and more. Hair care is a significant sector in cosmetics, with a wide variety of products tailored to different hair types, scalp issues and styling desires.
  • Body care products: body lotions, bath oils, soaps, deodorants, hair removal products and much more. These products are designed to cleanse, moisturize and protect the skin of the body, as well as provide solutions for specific needs such as cellulite reduction or skin toning.
  • Fragrances: fragrances for both men and women, which can be offered in various forms such as perfumes, eau de toilette, colognes and more. Perfumes are an integral part of the sensory experience and can influence a person’s mood and perception.

These are just a few examples of cosmetic products that can be developed in the cosmetics industry. Both in white label and private label, companies have the opportunity to create customized products, differentiate through innovative ingredients, formulation, presentation and packaging. The choice between white label and private label will depend on the specific needs of the company, the desired level of customization and the branding strategy. Now, let’s delve into the detailed meanings of these two terms.

White Label

The concept of white label refers to products manufactured by a company and made available to other companies or retailers, who can then market them under their own brand. In other words, the manufacturer provides a finished product, but without a specific label or brand. The company purchasing the product can then apply their own brand, creating an appearance of exclusivity and product ownership.

Private Label

On the other hand, the term private label refers to products custom-made for a specific company that wishes to market them under its own brand. In this case, the manufacturer collaborates with the client to develop a unique and personalized formula that meets the needs and specific requirements. The product is then labeled with the client’s brand and can be exclusively sold by them.

Main Differences between White Label and Private Label

  • Customization: in white label, the product already exists and it is made available with a standardized formula. In private label, however, the product is tailor-made according to the client’s specifications.
  • Brand Exclusivity: in white label, the product can be marketed by multiple companies or retailers with different brands. In private label, the product is exclusively reserved for the client’s brand.
  • Branding Control: in white label, the company or retailer can apply their own brand to the product but has no control over the formula or ingredients. In private label, on the other hand, the client has more control over the formula, ingredients, and branding of the product.

Delta BKB: Professional Cosmetics Manufacturing for Third Parties

Based in Modena, Delta BKB is a cosmetic laboratory specializing in the production and formulation of professional cosmetics for third-party clients. With years of experience in the cosmetics industry, Delta BKB has earned a solid reputation for its ability to provide customized and high-quality solutions to meet specific client needs.

For those seeking a personalized approach and control over the formulation and branding of their cosmetic products, Delta BKB offers private label services. The company works closely with clients to develop tailored products, taking into account specific requests and individual needs. From formula development to final labeling, Delta BKB ensures meticulous attention to detail in creating unique products that reflect the client’s brand identity and vision.

Thanks to their technical expertise, high production standards and dedication to innovation, Delta BKB has established itself as a reliable partner in the third-party cosmetics sector. The company is committed to providing high-quality products with advanced formulations and attractive packaging, ensuring the highest level of customer satisfaction.

Who Delta BKB Serves

Delta BKB turns towards a wide variety of companies looking to launch or expand their cosmetic line and are seeking a reliable and quality partnership. Their flexibility, experience and commitment to innovation make them an ideal partner for creating customized cosmetic products.

White Label or Private Label: Which Solution to Choose?

Both white label and private label offer collaboration opportunities in professional cosmetics manufacturing for third parties. The choice between the two will depend on the specific needs of the company, the required level of customization and the desired degree of exclusivity. Both white label and private label offer unique advantages and enable companies to develop and market cosmetic products under their own brand.

Delta BKB  represents a reliable choice for companies looking to enter the cosmetics market or expand their product range. Our experience, expertise and flexibility allow us to adapt to the individual needs of our clients, offering tailored solutions that reflect the brand identity and meet the demands of the ever-evolving market.

Choose Delta BKB for your personalized third-party cosmetic line